Master the Tools for Successful Marketing!

With the internationalization of markets, increasing competitive pressure, and rapidly changing customer needs, businesses must market their products and services more effectively than ever. We provide you with the essential tools to succeed: from market research and marketing concepts to product, service, pricing, and distribution strategies, you’ll learn everything needed to implement successful, customer-focused marketing in your organization.

Content Overview

Understanding Marketing

• The shift from a seller’s market to a buyer’s market.
• The importance of relationship marketing.
• Setting marketing goals.
• The significance of customer satisfaction.
• Differences between B2B and B2C marketing.

Market Research

• Creating market transparency through research.
• Steps for conducting market research projects.
• Cost-effective market research approaches.
• Primary research methods, including optimal customer surveys.
• Secondary research methods for using existing data.

Marketing Concept

• Importance, goals, and content.
• Practical tools for analysis and strategies:
  • Company, environment, and market analysis, focusing on competition and customer needs.
  • SWOT analysis.
  • Identifying market segments and target audiences.
  • Developing unique selling propositions (USPs) for competitive advantage.
  • Designing effective marketing strategies.

The Marketing Mix

• Product and Program Policies: From innovation to discontinuation, product quality design to branding, and decisions regarding product portfolios.
• Service Policies: Enhancing pre-sale, purchase, and post-sale services.
• Pricing Policies: Practical approaches to pricing decisions.
• Communication Policies: Utilizing traditional tools like advertising, sales promotions, PR, sponsorships, trade shows, and events, alongside modern methods such as guerrilla, ambush, ambient, and online marketing, as well as social media communication.
• Distribution Policies: Direct and indirect sales channels, e-commerce, multi-channel marketing, and logistics.

Learning Environment

After registration, you’ll gain access to an online platform filled with valuable information, downloads, and additional services for this training program.

Your Benefits

• Acquire fundamental knowledge to make well-informed marketing decisions in practice.
• Master essential market research techniques to understand your market and customers better.
• Learn to analyze, segment, and target markets effectively using marketing tools.
• Gain actionable tips and a step-by-step guide for creating and implementing marketing strategies.
• Quickly apply what you’ve learned through exercises on your own projects, checklists, practical examples, and case studies.
• Access proven tools for company, environment, and market analysis, as well as marketing strategy development and decision-making for the marketing mix.

Trainer

Online Workshop

Methods

• Trainer-led presentations
• Case studies
• Practical examples (including video clips)
• Checklists
• Practice-oriented group work
• Discussions

Who Should Attend?

This program is designed for professionals, managers, and entrepreneurs—including those from non-commercial backgrounds—seeking foundational marketing knowledge. It’s also ideal for individuals frequently involved in marketing tasks who want to make competent marketing decisions.

Open Badges - Showcase Your Skills Digitally

Open Badges: Qualification 4.0
Open Badges are recognized digital participation certificates. These verifiable credentials are the modern standard for showcasing skills on platforms like LinkedIn.

After successful completion, you’ll receive an Open Badge to digitally demonstrate your expertise.

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