Quickly Equip Yourself with the Best Tools for a Career in Sales!

Through three progressive modules, you’ll become a Certified Account Manager. We’ll provide you with expertise, negotiation skills, and strategic knowledge to prepare you for the challenges of being a sales professional.

• Step 1: Learn how to sell successfully.
• Step 2: Train to conduct effective sales and negotiation meetings.
• Step 3: Master strategic sales success.

Certification by the University of Applied Management Studies (HdWM), Mannheim
This training program was developed in collaboration with the University of Applied Management Studies in Mannheim. It meets the university’s quality standards in terms of concept, content, trainers, and examination. Participants benefit from high-quality, up-to-date, and practice-oriented training provided by top-notch experts.

Certified Account Manager

Step-by-Step Success in Sales

Step 1: Junior

Sell Successfully in No Time.
Acquire the skills needed to kick-start your sales career. Learn the key steps of the sales process and how to structure and manage your work effectively. Build essential foundations for consultative selling, gain reliable tools from customer potential analysis to customer activity planning, and develop confidence in sales conversations.

Step 2: Advanced

Successfully Conduct Sales Meetings and Negotiations.
Deepen your knowledge and train in the essentials—from sales preparation to negotiation and follow-up. Build a solid foundation for successful sales activities. After this intensive module, you’ll operate confidently and master the full spectrum of sales responsibilities. Completed mandatory modules can be credited toward further advancement.

Step 3: Professional

Achieve Sales Success with Strategy and Tactics.
Expand your skills with diverse, versatile expertise and methods that will benefit your next negotiation or sales meeting. Additionally, a selection module allows for specialization. You decide when and where to complete each module. Mandatory and elective modules may be waived upon proof of prior qualifications.

This Practical Training Program Builds Your Path to Becoming a Certified Account Manager in Three Steps:

• Gain versatile expertise, methods, and negotiation skills.
• Tackle challenges with confidence and achieve your goals.

Flexibility

• Decide when and where to attend each module.
• Attend individual seminars as prerequisites for certification.
• Follow the recommended order for mandatory and elective modules.
• Complete all modules within one to two years.

Learning Environment

Your online learning platform provides useful information, downloads, and extra services after registration.

Your Benefits

• High Flexibility: Choose your schedule for completing modules.
• Certification: Gain an industry-recognized credential to boost your career as a Certified Account Manager.
• Final Examination: Document your comprehensive knowledge as a foundation for career growth.
• Personalized Feedback: Receive practice-oriented insights and feedback in every module from expert trainers.
• Skills Training: Build core skills for successful sales—from preparation to negotiation to follow-up.
• Conversation Mastery: Learn to navigate sales conversations effectively and enhance success through various techniques and methods.
• Proven Tools: From customer potential analysis to developing customer activity plans, equip yourself with reliable resources.
• Professional Confidence: Train to project competence and professionalism during sales conversations.

Who Should Attend?

• Sales and marketing beginners, practitioners, career changers, and newcomers aiming to optimize their sales skills.
• Experienced sellers seeking to advance as account managers.

Become a Certified Account Manager with the necessary technical and interpersonal skills to face new challenges and succeed effortlessly!

Final Examination

Requirements:

• Completion of all mandatory and elective modules.

Exam Format:

• Written online exam. Complete the e-exam at home or work to save on travel time and costs.

Exam Content:

• A written exam follows each module (Step).
• Tests cover the content of all mandatory modules.
• Each successful completion earns you a recognized certificate from the Haufe Academy.

Upon passing all three exams, you’ll receive the certification from both the Haufe Academy and the University of Applied Management Studies, Mannheim: Certified Account Manager.

Open Badges - Showcase Your Skills Digitally

Open Badges: Career Lines
Open Badges are recognized, digital participation certificates. These verifiable credentials are the current standard for showcasing skills on career platforms like LinkedIn.

They allow you to demonstrate your skills digitally. Upon successful completion, you’ll receive an Open Badge from us.

Learn More